OCAD U CO Corp.
$63,360.00 CAD
≈ 10 months of average Canadian pay
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2025-2026
- Agreement period
- August 1, 2025 – March 24, 2026
- Reference
- nrc-cnrc:172-2025-2026-Q2-1034308
Published purpose
OCAD U CO offers IRAP clients a ten-week participatory research workshop to learn how to foster empathy with customers, uncover customer needs, and develop impactful value propositions that align with customer motivations and behaviours. Small and Medium Sized Enterprises (SMEs) will learn how to use emerging tools and to anticipate how AI-driven capabilities will reshape customer expectations and behaviours. These services support IRAP’s mission to provide innovative assistance services to SMEs in Canada.
Community tags
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Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions