Sugar Blossom Inc.
$65,000.00 CAD
≈ 10 months of average Canadian pay
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2025-2026
- Agreement period
- January 9, 2026 – June 30, 2026
- Reference
- nrc-cnrc:172-2025-2026-Q4-1038089
Published purpose
The project focuses on improving website conversion performance by refining hero messaging, enhancing social proof, and guiding users more effectively into the product customization funnel. It includes optimizing the customizer experience, product pages, and checkout flow. Analytics, heatmaps, and funnel data will inform testing priorities, and targeted landing page variants will be developed to align with advertising and improve message match and user engagement.
Community tags
Tags are applied by readers, not by this site. One tag per person per record.
Good value
Local impact
Needs context
Questionable
Success story
Wasteful
View official source record
Imported July 30, 2026 from open.canada.ca Grants & Contributions