The objective of this project is Canadian Pacific Kazunoko Association's to continue to help herring roe (Kazunoko) processors maintain and expand the Japanese market, while gradually diversifying in...
Canadian Pacific Kazunoko Association
4 enregistrements totalisant 2,223,210.00 $ CAN, selon les données ouvertes officielles du gouvernement du Canada.
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Par ministère
| Agriculture et Agroalimentaire Canada | $2,223,210 | 4 enregistrements |
Enregistrements
This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market and includes a co-branding partnership strategy, sampling sales and consumer advertising. In addition,...
The Project aims to expand Canadian Pacific Kazunoko market share in Japan by promoting Canadian origin through visible co-branding, providing local partners and customers with promotional and adverti...
The objective of this project is to maintain the premium price of kazunoko, herring roe, in the existing Japanese market and diversify into the newer Chinese market. This will support British Columbia...